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about inyoursoup

Inyoursoup is an exciting new platform where you will find only the most unique and quality innovations. Apply for a Souper Store and you could soon be showcasing your talents and skills to people all over the world! Inyoursoup was created and brought to life by mother-daughter, Sue and Sophie, from the North West of England. Take a look at the timeline below to see how they made their idea a reality.

May 2013
How it all began...

The original plan was to start a tea company. However, another idea soon emerged during research into the tea industry.

Researching and developing

Artists, designers and artisan food producers worldwide began to pop up. Was there a way to bring these talented creatives together, which would give them more publicity, whilst making it easy for people to discover quality and unique items?

June 2013
Turning our idea into a project

The platform is called "inyoursoup" because it symbolises the different 'ingredients' that we aim to bring together. Soon after creating a logo, Sue and Sophie began to work with e3 creative, a multi award winning digital agency, based in Manchester.

August 2013
September 2013
Advertising to the right audience

They pitched their idea to hundreds of businesses at trade shows and fairs across the UK and in North America. They began to build a social media following and talked to anyone that would listen about inyoursoup!

The big launch

Bringing inyoursoup to life was a massive team effort! We would like to send our sincere thanks and appreciation to the exceptionally talented, creative, and dedicated Managing Director Jake Welsh and his team at e3creative. Sending many thanks also to our fantastic graphic designer, Wes McDowell at the Deep End Design in Los Angeles.

May 2015

our mission is...

To bring together creatively outstanding independent businesses from around the world, so you can easily find beautiful and exciting things for your home, your family, and your friends.

Search gift ideas for…

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