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Register Souper Store

about inyoursoup

Inyoursoup is an exciting new platform where you will find only the most unique and quality innovations. Apply for a Souper Store and you could soon be showcasing your talents and skills to people all over the world!

Inyoursoup was an idea that came from our passion for independent businesses. After visiting The World Tea Expo in Las Vegas in 2013, we saw so many fantastic small businesses. We ditched the tea company idea, and started working on building a place to bring these together. They are the engine of the world, creating new ideas and ventures, everyday. Small and independent businesses are true innovators, they are the bedrock of entrepreneurship. Inyoursoup Ltd is a family owned and managed independent business.

Take a look at the timeline below to see how we turned our idea into a reality.

May 2013
How it all began...

The original plan was to start a tea company. However, another idea soon emerged during research into the tea industry.

Researching and developing

Artists, designers and artisan food producers worldwide began to pop up. Was there a way to bring these talented creatives together, which would give them more publicity, whilst making it easy for people to discover quality and unique items?

June 2013
Turning our idea into a project

The platform is called "inyoursoup" because it symbolises the different 'ingredients' that we aim to bring together. Soon after creating a logo with our graphic designer in LA, we began to work with a multi award winning digital agency.

August 2013
September 2013
Advertising to the right audience

We pitched our idea to hundreds of businesses at trade shows and fairs across the UK and in North America. We began to build a social media following and talked to anyone that would listen about inyoursoup!

The big launch

Bringing inyoursoup to life was a massive team effort! We would like to send our sincere thanks and appreciation, to our exceptionally talented, and creative team of developers. And to our wonderful graphic designer, Wes McDowell at the Deep End Design in Los Angeles. The Inyoursoup platform is dedicated to some amazing people, without whom the platform would not have been possible. It is dedicated to Sophie and Adrian, and to the memory of Kenneth, a veteran and hero of World War ll.

May 2015

our mission is...

To bring together creatively outstanding independent businesses from around the world, so you can easily find beautiful and exciting things for your home, your family, and your friends.

Search gift ideas for…

Limited Edition Print 'I Am My Mother'

£420.06

Mango Yellow Origami Lightshade

£51.45

Light Grey & Grey Origami Lightshade

£51.45

LED Light Bulb: Diamond Star

£37.95

Hamish Placemats

£60.00

Light Grey & White Origami Lightshade

£51.45

Gianduia - Hazelnut & Chocolate Spread

£8.85

Speed Skaters Christmas Card

£3.45

‘Happy And Enhancing’ Diffuser

£40.95

Marx Monument, London Greetings Card

£3.70

Jackrabbit Placemats - Heather

£30.00

White & Gold Origami Lightshade

£51.45

Danish Pastry Rooibos Teapod

£3.00

Your Biggest Fan Birthday Card

£3.10

MarmaNaga© Hot & Sweet Marmalade

£8.49

Apple Strudel Loose Leaf Green Tea

£5.50

Jackrabbit Light Shade- Boathouse Blue

£80.00

Hand Screen Printed Tea Towel - Grey

£12.50

Reclaimed Oak Key Holder + Brass Fobs

£66.30

X2 Pom, Cherry & Cardamom Cordial

£8.00

Polar White Origami Lightshade

£42.73

Pale Yellow & Grey Origami Lightshade

£51.45

Beautiful Mum Hummingbirds Card

£3.10

‘Summer Days’ Citronella Diffuser

£40.95

Jackrabbits Tea Towel - Boathouse Blue

£14.95

Light Grey & Gold Origami Lightshade

£51.45

Borough Market, London Greetings Card

£3.70

15 English Breakfast Tea Pyramids

£4.25

FIT Active Conditioner - 250ml

£17.50

White & Grey Origami Lightshade

£51.45

Ice Skating Christmas Card

£3.45

Flamingo Coasters - Mustard Sun

£20.00

Watermelon Birthday Card

£3.10

Brixton, London Greetings Card

£3.70

Nordic Winter Village A3 Art Print

£15.50

Morph Bolster Cushion

£73.50

Morph Lampshade

£63.50

Enjoy Your Retirement Card

£3.10

Jackrabbits Cushion - Boathouse Blue

£40.00

Honeycomb Lampshade

£78.50

Chinatown, London Greetings Card

£3.70

FIT Flaw-Less - 100ml

£45.00

15 Apple Strudel Green Tea Pyramids

£5.25

Italian Trio Cheese Making Kit

£24.99

Frankincense, Myrrh, Sandalwood Candle

£32.95

Rainbow Coasters

£18.50

Hexagon Cushion

£48.50

Sunflower Blue Origami Lightshade

£86.32

A3 Hummingbirds Art Print

£16.85

Mint Blue & Grey Origami Lightshade

£51.45