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about inyoursoup

Inyoursoup is an exciting new platform where you will find only the most unique and quality innovations. Apply for a Souper Store and you could soon be showcasing your talents and skills to people all over the world!

Inyoursoup was an idea that came from our passion for independent businesses. After visiting The World Tea Expo in Las Vegas in 2013, we saw so many fantastic small businesses. We ditched the tea company idea, and started working on building a place to bring these together. They are the engine of the world, creating new ideas and ventures, everyday. Small and independent businesses are true innovators, they are the bedrock of entrepreneurship. Inyoursoup Ltd is a family owned and managed independent business.

Take a look at the timeline below to see how we turned our idea into a reality.

May 2013
How it all began...

The original plan was to start a tea company. However, another idea soon emerged during research into the tea industry.

Researching and developing

Artists, designers and artisan food producers worldwide began to pop up. Was there a way to bring these talented creatives together, which would give them more publicity, whilst making it easy for people to discover quality and unique items?

June 2013
Turning our idea into a project

The platform is called "inyoursoup" because it symbolises the different 'ingredients' that we aim to bring together. Soon after creating a logo with our graphic designer in LA, we began to work with a multi award winning digital agency.

August 2013
September 2013
Advertising to the right audience

We pitched our idea to hundreds of businesses at trade shows and fairs across the UK and in North America. We began to build a social media following and talked to anyone that would listen about inyoursoup!

The big launch

Bringing inyoursoup to life was a massive team effort! We would like to send our sincere thanks and appreciation, to our exceptionally talented, and creative team of developers. And to our wonderful graphic designer, Wes McDowell at the Deep End Design in Los Angeles. The Inyoursoup platform is dedicated to some amazing people, without whom the platform would not have been possible. It is dedicated to Sophie and Adrian, and to the memory of Kenneth, a veteran and hero of World War ll.

May 2015

our mission is...

To bring together creatively outstanding independent businesses from around the world, so you can easily find beautiful and exciting things for your home, your family, and your friends.

Search gift ideas for…

Limited Edition Print 'I Am My Mother'


Mango Yellow Origami Lightshade


Light Grey & Grey Origami Lightshade


LED Light Bulb: Diamond Star


Hamish Placemats


Light Grey & White Origami Lightshade


Gianduia - Hazelnut & Chocolate Spread


Speed Skaters Christmas Card


‘Happy And Enhancing’ Diffuser


Marx Monument, London Greetings Card


Jackrabbit Placemats - Heather


White & Gold Origami Lightshade


Danish Pastry Rooibos Teapod


Your Biggest Fan Birthday Card


MarmaNaga© Hot & Sweet Marmalade


Apple Strudel Loose Leaf Green Tea


Jackrabbit Light Shade- Boathouse Blue


Hand Screen Printed Tea Towel - Grey


Reclaimed Oak Key Holder + Brass Fobs


X2 Pom, Cherry & Cardamom Cordial


Polar White Origami Lightshade


Pale Yellow & Grey Origami Lightshade


Beautiful Mum Hummingbirds Card


‘Summer Days’ Citronella Diffuser


Jackrabbits Tea Towel - Boathouse Blue


Light Grey & Gold Origami Lightshade


Borough Market, London Greetings Card


15 English Breakfast Tea Pyramids


FIT Active Conditioner - 250ml


White & Grey Origami Lightshade


Ice Skating Christmas Card


Flamingo Coasters - Mustard Sun


Watermelon Birthday Card


Brixton, London Greetings Card


Nordic Winter Village A3 Art Print


Morph Bolster Cushion


Morph Lampshade


Enjoy Your Retirement Card


Jackrabbits Cushion - Boathouse Blue


Honeycomb Lampshade


Chinatown, London Greetings Card


FIT Flaw-Less - 100ml


15 Apple Strudel Green Tea Pyramids


Italian Trio Cheese Making Kit


Frankincense, Myrrh, Sandalwood Candle


Rainbow Coasters


Hexagon Cushion


Sunflower Blue Origami Lightshade


A3 Hummingbirds Art Print


Mint Blue & Grey Origami Lightshade