Cookie Policy

We use cookies to give you the best experience on our website. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device.

You can change your cookie settings at any time but if you do, you may lose some functionality on our website. More information can be found in our Cookie Policy.

Register Souper Store

about inyoursoup

Inyoursoup is an exciting new platform where you will find only the most unique and quality innovations. Apply for a Souper Store and you could soon be showcasing your talents and skills to people all over the world!

Inyoursoup was an idea that came from our passion for independent businesses. After visiting The World Tea Expo in Las Vegas in 2013, we saw so many fantastic small businesses. We ditched the tea company idea, and started working on building a place to bring these together. They are the engine of the world, creating new ideas and ventures, everyday. Small and independent businesses are true innovators, they are the bedrock of entrepreneurship. Inyoursoup Ltd is a family owned and managed independent business.

Take a look at the timeline below to see how we turned our idea into a reality.

May 2013
How it all began...

The original plan was to start a tea company. However, another idea soon emerged during research into the tea industry.

Researching and developing

Artists, designers and artisan food producers worldwide began to pop up. Was there a way to bring these talented creatives together, which would give them more publicity, whilst making it easy for people to discover quality and unique items?

June 2013
Turning our idea into a project

The platform is called "inyoursoup" because it symbolises the different 'ingredients' that we aim to bring together. Soon after creating a logo with our graphic designer in LA, we began to work with a multi award winning digital agency.

August 2013
September 2013
Advertising to the right audience

We pitched our idea to hundreds of businesses at trade shows and fairs across the UK and in North America. We began to build a social media following and talked to anyone that would listen about inyoursoup!

The big launch

Bringing inyoursoup to life was a massive team effort! We would like to send our sincere thanks and appreciation, to our exceptionally talented, and creative team of developers. And to our wonderful graphic designer, Wes McDowell at the Deep End Design in Los Angeles. The Inyoursoup platform is dedicated to some amazing people, without whom the platform would not have been possible. It is dedicated to Sophie and Adrian, and to the memory of Kenneth, a veteran and hero of World War ll.

May 2015

our mission is...

To bring together creatively outstanding independent businesses from around the world, so you can easily find beautiful and exciting things for your home, your family, and your friends.

Search gift ideas for…

Winter Village Christmas Card


Grapefruit, Bergamot & Rosemary Candle


Osterley Fusion Razor


15 Lemon & Ginger Herbal Tea Pyramids


Enjoy Your Retirement Card


Jackrabbits Tea Towel - Boathouse Blue


Flamingo Cosmetics Case - Dusted Stone


15 Cosy Chamomile Tea Pyramids


Magpie Cushion


Pastel Pink & White Origami Lightshade


Lavender & Geranium Rose Candle


LED Light Bulb: 300mm Tube


Organic Shaped Dessert Plates ‘Hera’ (set of 6)


Vintage Style Light Bulb: Globe


4 Tier High Tea Stand 'Deu'


Jackrabbit Light Shade- Boathouse Blue


Marzipan Rooibos Loose Leaf Tea


The Smooth ManíMonster (1kg)


Alpine Grey & Grey Origami Lightshade


Pale Yellow & Pink Origami Lightshade


Sicilian Hazelnut Spread - 200g


Cocktail Celebration Card


Italian Trio Cheese Making Kit


'Mind & Body Motivation' Travel Candle


Raspberry Liquorice & Lavender Teapod


Flamingo Coasters - Mustard Sun


Limited Edition Print 'I Am My Mother'


Brown Leather Safety Razor Pouch


Limited Edition Print "And They Danced


Set of 8 Coaster Party Invitations


Cosy Caravan Christmas Card


15 Earl Grey Tea Pyramids


Let's Dance Birthday Card


Festive Food Truck Christmas Card


London Underground, Greetings Card


Honeycomb Cushion


Polar White Origami Lightshade


Lemon & Ginger Loose Leaf Herbal Tea


Set Of 4 Napkins - Yellow


Let's Celebrate Darling Card


Jackrabbits Cushion - Dusted Stone


ManíLife Smooth (295g) Peanut Butter


Pale Yellow & White Origami Lightshade


Your Biggest Fan Birthday Card


The London Pub, Greetings Card


Vanilla Chai Loose Leaf Black Tea


A3 Record Player Art Print


Jackrabbit Light Shade - Heather


White & Dark Grey Origami Lightshade


Sparkling White Loose Leaf Tea